August 2017

WE’RE GROWING! MEET THE NEWEST ADDITIONS TO THE AXIS/GFA TEAM

Building off recent success, and adding more momentum to our approach to increase our capacity following our merger earlier this year, AXIS/GFA is proud to introduce four new team members to our San Francisco studio. With the addition of this experienced new talent to our team, we look forward to delivering an even more collaborative and responsive level of service and increased depth of expertise to our clients and industry partners.

Jiyuan Liu

San Francisco hotel architect Jiyuan Liu joins California hotel architect AXIS/GFA Architecture + Design.An addition to AXIS/GFA’s San Francisco studio this spring, Jiyuan joins the team as a recent graduate of the University of Pennsylvania’s Penndesign Master of Architecture Post Professional Degree Program. As part of his experience at UPenn, Jiyuan’s work was selected as part of the Penndesign Year End Show in both 2016 and 2017. Included in his portfolio are a number of designs selected for publication in ASSET ARCHITECTURE, as well an Autodesk Revit National Student Competition in Sustainable Architectural Design Honorable Mention from the Architectural Association of China. Prior to joining AXIS/GFA Jiyuan gained valuable commercial architecture experience at several firms in China and the USA.

 

Tom Lee

San Francisco architect, and newest member of the AXIS/GFA Architecture + Design San Francisco hotel architect team, Tom Lee.Joining AXIS/GFA earlier this spring, Tom complements our San Francisco office as one of our newest Job Captains. Prior to joining AXIS/GFA, Tom worked for EHDD Architecture in San Francisco and Büro Ole Scheeren in Beijing. Having graduated from the University of Minnesota with a B.A. in Architecture, and from the University of Michigan with a Master of Architecture, Tom was the recipient of U-M’s Thesis Prize for his graduate work.

Outside of architecture, Tom is a novice potter fueled by his passion for making and inspired by his love for ceramics.

 

 

Boris Kocherovsky

Boris Kocherovsky, a San Francisco architect, joins AXIS/GFA Architecture + Design in their San Francisco architect studio.Bringing over 20 years of design and team leadership experience to AXIS/GFA, Boris joins the San Francisco studio in the role of Senior Designer. With experience at a number of California-based firms, Boris has established himself as a specialist in the design of hospitality, retail and commercial, mixed-use, and institutional projects.

With a number of awards to his credit, Boris is an alumnus of the Moscow School of Architecture in Russia.

 

 

Matt Soisson

One of the newest additions to the San Francisco architect AXIS/GFA Architecture + Design's team is Matt Soisson, a San Francisco hotel and multi-family residential architect.After eight years at San Francisco architecture firm EHDD, Matt joins AXIS/GFA as a Senior Project Manager. Matt received architecture degrees from the University of Michigan, and continued his studies in Germany and Japan where he gained an appreciation for high-performance design and efficiency. Committed to educating the next generation of young architects, Matt serves as guest design critic for Bay Area architecture schools.

When not at the office Matt enjoys exploring the globe with his travel buddy and husband Tucker.

 

 

PROJECT ANNOUNCEMENT: CONSTRUCTION UNDERWAY ON AXIS/GFA’S LATEST HOTEL RENOVATION PROJECT, THE FAIRFIELD INN & SUITES BY MARRIOTT CAMARILLO

 

San Francisco hospitality architect AXIS/GFA Architecture + Design's latest hotel architecture project, the Fairfield Inn and Suites Camarillo.

 

The transformation of the former Holiday Inn Express into a new Fairfield Inn & Suites by Marriott is well underway in Camarillo, California. The construction phase started this spring with the demolition of the exterior facades of the original forty-year-old structure, starting with the removal of the original dated and deep-set residential-oriented balconies. The new design takes cues from Camarillo’s adoption of a Spanish Mission influenced “Heritage District”, characterized by clean lines and white stucco, and accented by a central tower, contrasting color bands, and Juliet balconies.

Be sure to watch AXIS/GFA’s Twitter and Facebook feeds for the latest on this project as it develops.

 

PROJECT ANNOUNCEMENT: DESIGN UNDERWAY ON THE COURTYARD BY MARRIOTT PALO ALTO AND AC HOTELS BY MARRIOTT PALO ALTO

 

The Courtyard by Marriott Palo Alto, designed by San Francisco architect and hotel designers AXIS/GFA Architecture + Design.

 

Design is now underway on two new AXIS/GFA hotel projects – the dual-branded Courtyard by Marriott Palo Alto and the AC by Marriott Palo Alto. Boasting 151 rooms and 143 rooms respectively in two adjacent new-build five-story buildings, both properties will be designed by AXIS/GFA’s Los Angeles studio for T2 Development.  With approval from the Palo Alto City Council on June 12 this year, AXIS/GFA is already underway with schematic design and interior programming on the projects.   A construction date has not been announced.

Additional updates will follow in the near future; in the meantime, be sure to visit our Twitter and Facebook feeds for the latest on these two projects.

 


July 2017

COURTYARD BY MARRIOTT SANTA MONICA AND HAMPTON INN & SUITES BY HILTON SANTA MONICA CELEBRATE THEIR OFFICIAL GRAND OPENINGS

 

Los Angeles architects and Los Angeles hotel architects AXIS/GFA Architecture + Design design the Hampton Inn & Suites Santa Monica.

 

As executive architects on the project, and led by AXIS/GFA’s Los Angeles-based architectural design team, AXIS/GFA yesterday joined representatives from OTO Development and executives from Marriott Hotels and Hilton Hotels at the grand opening of two of AXIS/GFA’s latest hotel projects: the Courtyard by Marriott Santa Monica, and the Hampton Inn & Suites by Hilton Santa Monica. Marking the end of a nearly-three-year and highly collaborative project, the opening of the two new hotels marks one of the more significant milestones in the reconceptualization of Santa Monica’s downtown core.

 

AXIS/GFA Architecture + Design Principal Architect Cory Creath at the opening of Los Angeles architect and Los Angeles hotel architect AXIS/GFA Architecture + Design's opening of the Hampton Inn & Suites Santa Monica.

Paying homage to design architect Gwynne Pugh Urban Studios’ design for the two buildings, the grand opening welcomed local dignitaries, media, and project partners with an elegantly understated “coastal” theme. Joining AXIS/GFA and GP-US at the ribbon cutting were project interior designers Studio HBA, and lighting designers Illuminate.

Congratulations to OTO Development, Marriott Hotels, and Hilton Hotels on the launch of their two latest properties. Our thanks and credit to each of the project’s partners for their amazing work on the project.

 

SNEAK PEEK: AXIS/GFA’S COURTYARD BY MARRIOTT SANTA MONICA AND HAMPTON INN & SUITES BY HILTON SANTA MONICA HOTEL PROJECTS OFFICIALLY OPEN

 

Los Angeles architect and Los Angeles hotel architect AXIS/GFA Architecture + Design project Hampton Inn & Suites Santa Monica opens.

 

Formal project announcements will land in your inboxes in the coming weeks, but as a Praxis subscriber we’re proud to announce to you first that our latest hotel projects, the Courtyard by Marriott Santa Monica and the Hampton Inn & Suites by Hilton Santa Monica, celebrated their official grand openings this week. Both owned and developed by OTO Development, and in partnership with Gwynne Pugh Urban Studios as the design architect, these two new hotels launch as the new unofficial gateway to downtown Santa Monica’s revitalized 5th Street and Colorado Avenue hub.

 

Courtyard by Marriott Santa Monica, the latest hotel architecture project by Los Angeles architects and Los Angeles hotel architects AXIS/GFA Architecture + Design.

 

With the Courtyard by Marriott Santa Monica, AXIS/GFA’s executive architect design includes 136 rooms through six stories and features a second-story pool deck that pays homage to Santa Monica’s legendary laid-back el fresco Southern Californian lifestyle. On the opposite street corner, and serving as a complimentary but unique in its own right counterpart to the Courtyard hotel is the Hampton Inn & Suites by Hilton Santa Monica hotel. Also a six-story building, the Hampton Inn & Suites’ design adds an additional 143 select service rooms to the underserved downtown Santa Monica market. Both properties are managed by Interstate. Credit to Studio HBA for their interior design expertise.

Additional and official photography to follow shortly. For now, stay tuned to AXIS/GFA’s Twitter and Facebook feeds for the official announcement in the coming weeks.

 

SNEAK PEEK: THE AXIS/GFA DESIGNED HAMPTON INN & SUITES LOS ANGELES/HOLLYWOOD HOTEL NEARING COMPLETION

 

AXIS/GFA Architecture + Design, Los Angeles architects and Los Angeles hotel architects, design the Hampton Inn & Suites Los Angeles.

 

Once again, a dedicated project announcement will follow in the coming weeks, but in the meantime, AXIS/GFA is proud to announce their Hampton Inn & Suites Los Angeles/Hollywood project will soft-launch later this summer.

Located on Vine Street north of Santa Monica Boulevard in Los Angeles, this new-build five-story 112-room hotel was conceived as the catalyst for the redevelopment of the Vine Street commercial strip, and is part of a neighborhood master plan to draw new tourism and business operations to the area. Core to the hotel’s design is a street front café strategically situated to allow the hotel to engage the sidewalk public space and to provide a visual connection between the street and the hotel’s lobby.

Be sure to watch AXIS/GFA’s Twitter and Facebook feeds for the formal announcement and additional project images.

 


June 2017

MEET AXIS/GFA ARCHITECTURE + DESIGN

Announcing AXIS/GFA Architecture + Design, California's newest hotel architect and multi-family architect firm, based out of San Francisco and Los Angeles.

Merger of AXIS/GFA Architecture + Design and Gene Fong Associates officially completes, launching California’s newest hospitality and multi-family architectural design firm

Following the official merger of San Francisco’s AXIS/GFA Architecture + Design and LA’s Gene Fong Associates earlier this quarter, California’s newest hospitality and multi-family architectural design firm has hit the ground running. Combining each firm’s strengths and adding new capacity to complement each studio’s portfolio of clients and projects, the new firm – AXIS/GFA Architecture + Design – is already humming with a number of new projects soon to be announced in the coming weeks.

The benefits for our clients and industry partners

For clients and industry partners of both firms, the AXIS/GFA merger represents an opportunity for us to deliver an even more collaborative and responsive level of client service, and increases further the depth of expertise we can provide.

  • Western US reach – Now covering the Western US and Hawaii from our San Francisco and Los Angeles offices, AXIS/GFA has the increased reach to support projects in more locations than ever before.
  • Expanded hospitality and multi-family residential capabilities – Complementing each other’s signature segments, AXIS/GFA offers an even deeper level of expertise in our core hospitality and multifamily architecture segments. From new builds to renovations and repositioning, AXIS/GFA has the expanded expertise and capability to support your project.
  • A shared focus on our people – A shared strategic difference for both AXIS and GFA is the investment we make in growing our people. It’s their passion and creative problem solving that brings your projects to life.

For regular readers of AXIS’ former AXIS Praxis newsletter some exciting changes are in store, including the addition of news from our new Los Angeles office and a simplified new name for the newsletter: The Praxis. For friends of the former Gene Fong Associates, welcome!

For Praxis readers who may have missed our official announcement, visit our dedicated page at www.axisgfa.com/merger.

 

AXIS/GFA-DESIGNED HOTEL WINS BEST CUSTOM PROJECT AWARD AT MARRIOTT CONNECT 2017 CONFERENCE

 

Los Angeles architect studio AXIS/GFA Architecture + Design wins the Marriott Hotels Marriott Connect award for Best Hotel Design.

 

Early in May, AXIS/GFA Principal Architects Cory Creath and Gene Fong attended Connect 2017 – Marriott Hotels’ private conference hosting exclusively Marriott hotel owners, operators, and key stakeholders of Marriott’s ten select service brands. With AXIS/GFA’s notable portfolio of Marriott-branded hospitality design projects, Cory and Gene’s participation at Connect 2017 was particularly insightful.

As part of the conference’s program, Marriott awarded a number of awards for operational excellence and innovation in design. Included among the award winners was T2 Development, winning the award for Best Custom Project for their Marriott Residence Inn at Anaheim Resort, a nine story 294 room extended stay hotel project designed by AXIS/GFA Architecture + Design. Not shy of embracing their reputation for thinking outside of the box, Marriott’s “trophy” for T2 Development and the AXIS/GFA design was a massive four square foot Lego scale model of the Marriott Residence Inn at Anaheim.

The entire team at AXIS/GFA Architecture + Design thank Marriott for the recognition. Congratulations to T2 Development, SANDdesign for their interior design expertise, and to all of the other project partners who helped make the project a success!

For more information and images of AXIS/GFA’s design of the Marriott Residence Inn at Anaheim, visit the project page in our Hospitality portfolio.

For an insider’s point of view on Marriott Connect 2017, be sure to visit our blog.

 

PROJECT ANNOUNCEMENTS – AXIS/GFA RETAINED FOR THE DESIGN OF TWO NEW HOTEL PROJECTS

King Kalakaua Plaza Hotel project in Honolulu, Hawaii and the Marriott Residence Inn project in Lancaster, California added to AXIS/GFA’s active project roster

AXIS/GFA Architecture + Design has been awarded the King Kalakaua Plaza Hotel project in Honolulu, Hawaii. Located within the high-end retail area on Kalakaua Avenue, the project is anticipated to be seven stories accommodating 225 extended stay rooms near Waikiki Beach.

As well, AXIS/GFA has been awarded the Marriott Residence Inn project in Lancaster, California. Scheduled to begin construction at the beginning of 2018 the project is anticipated to be five stories accommodating 105 rooms in the center of revitalized downtown Lancaster. The project will feature a double height lobby, rooftop pool, and meeting space catering to the aerospace industries’ business clientele.

SNEAK PEAK: AXIS/GFA’S LATEST HOTEL PROJECT, HAMPTON INN & SUITES LAX EL SEGUNDO, OFFICIALLY OPENED

 

Los Angeles architects and Los Angeles hotel architects AXIS/GFA Architecture + Design designs the Hampton Inn & Suites LAX El Segundo.

 

Although the formal announcement will circulate later this summer, as a Praxis subscriber we’re proud to announce to you first that our latest hotel project, the Hampton Inn & Suites LAX El Segundo, has opened for business.

Managed by OTO Development, the 171-room hotel joins other AXIS/GFA hotel developments in the area. Additional and official photography to follow shortly. For now, stay tuned to AXIS/GFA’s Twitter and Facebook feeds for the official announcement in the coming weeks.

 

AXIS/GFA-DESIGNED HEALDSBURG SUITES HOTEL BEGINS CONSTRUCTION

 

San Francisco architect and San Francisco hotel architect AXIS/GFA Architecture + Design's hotel architecture project the Healdsburg Inn & Suites begins construction.

 

Construction on the AXIS/GFA designed Healdsburg Suites Hotel recently commenced. Located in the heart ofSonoma Valley wine country, the hotel will feature 126 guestrooms in a new four-story hotel.

For the latest status on the project, be sure to visit R.D. Olson Construction’s building site webcam here. For more details on AXIS/GFA’s design of the Healdsburg Suites Hotel, visit the project page in our Hospitality portfolio.

 


March 2017

CONGRATULATIONS ATHENA!  AXIS/GFA Architecture + Design’S ATHENA CHRISTODOULATOS PROMOTED TO ASSOCIATE

 

AXIS/GFA Architecture + Design names Athena as Associate.

AXIS/GFA Architecture + Design is pleased to announce the promotion of its beloved Marketing and Business Development Coordinator (and de facto Office Manager) Athena Christodoulatos to the position of Associate.

Having joined AXIS five years ago this spring, Athena has become an indispensable part of AXIS’ day-to-day operations.  Recently adding marketing coordination and business development to her daily docket, Athena’s cheerful and can-do approach to her duties has had a positive impact on the AXIS team and client partners alike.

Congratulations Athena!

 

SNEAK PEAK: AXIS’ LATEST HOTEL RENOVATION PROJECT, THE FAIRFIELD INN & SUITES LAX AT EL SEGUNDO, OFFICIALLY LAUNCHING THIS SPRING

 

San Francisco architect and hotel designers AXIS/GFA Architecture + Design design the hospitality project Fairfield Inn & Suites LAX in El Segundo.

Although the formal announcement will circulate later this spring, as an AXIS Praxis subscriber we’re proud to announce to you first that our latest hotel renovation project, the Fairfield Inn & Suites LAX at El Segundo, will officially launch later this spring.

With its soft-launch at the end of 2016, and as the second phase of one of AXIS’ largest hotel renovation projects completed in coordination with our earlier Aloft El Segundo project, the Fairfield Inn & Suites LAX at El Segundo features 185 renovated guestrooms, refreshed meeting spaces, a new and completely redesigned lobby, as well as an updated fitness area, pool, breakfast area, and kitchen.

Additional and official photography to follow shortly. For now, stay tuned to AXIS’ Twitter and Facebook feeds for the official announcement in the coming weeks.

 

PROJECT ANNOUNCEMENT – AXIS/GFA Architecture + Design RETAINED BY FULTON AVENUE VENTURES FOR THE DESIGN OF A NEW MIXED-USE CONDOMINIUM PROJECT

 

San Francisco architects AXIS/GFA Architecture + Design design the Fulton Avenue Ventures mixed use condominium project.

 

AXIS/GFA Architecture + Design is pleased to announce it has been retained by Fulton Avenue Ventures as the Architect of Record for the design of a new build mixed-use condominium development in Koreatown, Los Angeles.  Featuring 166 residential units with a mix of studios and one and two bedroom suites over six floors, the development will include ground floor commercial and retail space as well as a fitness center, pool, and other amenities.

Be sure to visit AXIS’ Twitter and Facebook feeds for our first conceptual images in the coming weeks.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

“PLEASE STAND BY…” – EMBRACING UNCERTAINTY AT ALIS 2017

At the end of January a small contingent of AXIS staffers and I attended the 2017 installment of the Americas Lodging Investment Summit.  In addition to being recognized as one of the foremost gatherings of names in hotel and hospitality investment, the summit enjoys the enviable timing as one of the earliest perennial events on the industry’s calendar – a position that naturally makes the summit one of the best bellwethers of the health of the industry for the coming year.  As regular readers of our On the AXIS Blog will recall, many in the industry spent much of 2016 contemplating the timing of the end of the current cycle – a topic that more-or-less dominated the conversation at last year’s ALIS event.  Back then, industry prognosticators had already started to sense the impending wind-down of the current cycle.  Twelve months later, and with no clear or prevailing opinion how the end of this cycle might play out (but no shortage of experts continuing to tell us the end is near), stakeholders are understandably growing tired of hearing of impending doom.  With 2016 ending without a satisfying answer to the question “Where’s the peak?“, the prevailing attitude among attendees of the 2017 summit seemed best captured as, “Who cares.  Let’s get on with business.

Read the full post here.

 


October 2016

THE VILLAS & SUITES AT BERNARDUS LODGE AND SPA, AN AXIS HOSPITALITY ARCHITECTURAL PROJECT, OFFICIALLY OPENS NEW SUITES

 

California hotel architects AXIS/GFA Architecture + Design design the Bernardus Lodge.

As part of the second phase of development and renovation at the Forbes Five Star resort, the Bernardus Lodge & Spa in Carmel Valley recently launched 14 new exclusive guest lodgings crafted from the ground up, each architecturally designed by AXIS/GFA Architecture + Design. San Francisco’s Arcsine Inc. provided interior design expertise on the project.

Following a comprehensive 2015 architectural redesign of the guestroom wing, the addition of 14 guest lodges adds to the destination’s exclusive room offerings. Perennially recognized amongst Travel and Leisure Magazine’s “World’s Best Hotels”, and Conde Nast Traveler’s “Top Hotels”, The Villas & Suites at Bernardus Lodge & Spa adds to AXIS/GFA Architecture + Design’s portfolio of successful luxury hospitality projects.

An in depth and dedicated project announcement will follow in the coming weeks; watch your inbox for the formal announcement and complete project imagery.

 

CONSTRUCTION BEGINS ON AXIS/GFA Architecture + Design’S LATEST HOTEL ARCHITECTURAL DESIGN PROJECT – THE COURTYARD BY MARRIOTT IN SANTA CRUZ

 

San Francisco hotel architect AXIS/GFA Architecture + Design's Courtyard by Marriott Santa Cruz under construction.

With groundbreaking late last month, AXIS/GFA Architecture + Design is pleased to announce construction has commenced on one of the firm’s latest hotel architectural design projects – the Courtyard by Marriott in Santa Cruz, California.

Building from-the-ground-up in the footprint previously occupied by three budget hotels, AXIS’ design for the Courtyard by Marriott will ultimately incorporate 150 guestrooms spanning four floors, all framed by decorative arches, domes, and balustrades in keeping with the aesthetic of the nearby Santa Cruz Beach Boardwalk.

The development for San Jose’s Lotus Management Inc. is planned to open in the spring of 2018.  Watch our On The AXIS Blog the latest project updates.

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, SPEAKS AT THE LODGING CONFERENCE 2016

 

San Francisco hotel architect Cory Creath, principal architect at California hotel architect firm AXIS/GFA Architecture + Design speaks at the 2016 Lodging Conference.

Marking his third annual appearance as an invited speaker, AXIS Principal Architect Cory Creath participated as an expert panelist at the recent Lodging Conference 2016. Speaking in previous years on the issues of generational design and hotel design for operational profitability, Cory’s 2016 session was titled “Reposition Your Hotel for Success”. Moderated by Russell C. Savrann, Partner at Sandman Savrann PLLC, the session examined the design and business factors that influence hotel repositioning projects.  Our thanks to everyone who was able to attend.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

“REPOSITION YOUR HOTEL FOR SUCCESS” – A LOOK AHEAD AT AXIS’ LODGING CONFERENCE 2016 PANEL DISCUSSION

 

Cory Creath, principal architect at California hotel architect firm AXIS/GFA Architecture + Design speaks at the 2016 Lodging Conference.

Later this afternoon I’ll once again have the honor of participating as an expert panelist at one of the most anticipated events on the hospitality industry’s event calendar – The Lodging Conference 2016. This year marks my 13th consecutive year attending the event, and my third year as a speaker and panelist at the conference. Given AXIS’ notability as one of America’s most active hotel renovation architectural firms, it wasn’t entirely surprising to discover that I had been invited to participate in the “Reposition Your Hotel for Success” panel. To quote the session abstract: “Take a fresh look at your hotel as experts help you re-evaluate a property’s position and implement the most productive and cost effective changes.”

Read the full post here.

 


July 2016

FIRST LOOK: ANNOUNCING THE RENOVATED ALOFT EL SEGUNDO HOTEL BY AXIS/GFA Architecture + Design

AXIS/GFA Architecture + Design's Aloft El Segundo hotel architecture project.AXIS/GFA Architecture + Design is pleased to reveal the first look at the renovated Aloft El Segundo at LAX. Culminating nearly 3 years of renovation and development as part of the $20 million project, AXIS/GFA Architecture + Design recently completed work on the 246 loft-style room hotel owned by Rubicon Hotel Investors LLC and operated by Aimbridge Hospitality. Design Atelier provided interior design expertise.

As the design architect and the architect of record for the renovation, AXIS directed the re-flagging of a 600 room independent hotel known as the Hacienda Hotel built in the early 1960’s. AXIS converted the standalone south tower and added a distinctive new 2-story lobby building that contains signature Aloft brand elements including an WXYZ Bar and Refresh grab-and-go food retailer. This hospitality architectural project included developing a lobby-level deck overlooking the pool below, and creating an inviting, relaxing oasis that takes advantage of the ideal Southern California climate.

For more on the project visit AXIS/GFA Architecture + Design’s project page at http://axisonline.net/portfolios/renovation/aloft-el-segundo-hotel-renovation/. For high resolution images visit https://goo.gl/kkDjxV. Download the complete press release here.

 

AXIS/GFA Architecture + Design CO-NOMINATED FOR A HOSPITALITY DESIGN MAGAZINE HD AWARD

Having recently worked together on the newly opened Kimpton Buchanan Hotel, AXIS/GFA Architecture + Design was co-nominated for a Hospitality Design Magazine HD Award alongside interior design firm NICOLEHOLLIS this June. The pair of firms were nominated for their work on the San Franciscan boutique hotel in the Lifestyle Guestrooms or Suites category. AXIS was the Architect of Record for the project.

Describing the finished Buchanan Hotel from Kimpton’s website: “This unique neighborhood pied-a-terre was erected upon the footprint of the existing Hotel Tomo; its 131 guest rooms now emanate the warmth and style of a chic, urban apartment. The Buchanan provides an urban respite, laced with a sophisticated, sultry design scheme and echoing the neighborhood influence with artful elements of Japanese culture. The residential experience now features a stylish whiskey lounge-inspired lobby with a stunning 40-foot-long glass chandelier, spacious guestrooms, small boardrooms, and a quiet, local experience for savvy travelers looking to explore the city beyond its tourist traps.”

Despite not claiming the final prize, AXIS would like to congratulate NICOLEHOLLIS for their amazing work on the project!

 

AXIS/GFA Architecture + Design IN THE NEWS

Several of AXIS’ recent projects are gaining media attention!

With our First Look: The Renovated Aloft El Segundo Hotel By AXIS/GFA Architecture + Design press release circulated late last month, Hospitality Design Magazine recently featured AXIS’ design of the new Aloft hotel on their website.

And although not yet formally launched, 3Sixty, the feature restaurant and bar in the soon-to-be-completed and formally announced Hyatt Regency SFO hotel renovation project was highlighted in a recent San Francisco Business Times article.

For more on both of these articles, and to see many of AXIS’ recent projects published and announced in the media, visit AXIS’In The News section on our website.

 

AXIS/GFA Architecture + Design RETAINED BY JAI JINENDRA INVESTMENTS LLC FOR NEW HOTEL RENOVATION PROJECT

AXIS/GFA Architecture + Design, noted North American hotel and hospitality architectural firm, is pleased to announce it’s been retained by Jai Jinendra Investments LLC for the renovation and repositioning of the Comfort Inn Hotel located at 3945 El Camino Real in Palo Alto, California.

As part of the hotel renovation, AXIS will oversee the architectural redesign of the three story wood framed structure and its 70 guest rooms, originally built in the 1960’s. The hotel will be flagged as an Ascend Hotel.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

The Top 3 Take-Aways From NYU’s 2016 International Hospitality Industry Investment Conference

California hotel architects AXIS/GFA Architecture + Design comment on the 2016 NYU Hospitality Investment Conference.Earlier in June I had the pleasure of representing AXIS/GFA Architecture + Design at the 2016 NYU International Hospitality Industry Investment Conference. In my previous On The AXIS Blog post titled Three Themes to Expect at NYU IHIIC 2016, I point out how this event regularly acts as a bellwether for the hospitality industry for the coming year. To bookend that post, the 2016 event did indeed yield a number of notable take-aways, and if the NYU IHIIC holds true to its history, here’s what we can expect in the coming quarters. READ THE FULL POST HERE.

 


April 2016

SNEAK PEAK: AXIS’ LATEST HOTEL RENOVATION PROJECT, THE HYATT REGENCY SAN FRANCISCO AT EMBARCADERO, OFFICIALLY LAUNCHING THIS SPRING

AXISPraxis_March2016_HyattRegencySanFrancisco_300316Although the formal announcement is expected later in April, as an AXIS Praxis subscriber we’re proud to announce to you first that our latest hotel renovation project, the Hyatt Regency San Francisco at Embarcadero, will officially launch in the coming weeks.

Completed in coordination with designers Looney and Associates, the renovation of the hotel’s lobby, reception area, and atrium delivered new and immersive public lounging spaces, and created new food and beverage retail opportunities in previously empty and underutilized reception spaces.

Additional and official photography to follow shortly. For now, stay tuned to AXIS’ Twitter and Facebook feeds for the official announcement in the coming weeks!

 

AXIS IS HITTING THE ROAD! UPCOMING EVENTS AND CONFERENCES IN OUR CALENDAR

Cory Creath, AXIS/GFA Architecture + Design Principal Architect and hotel renovation expert, to speak at Lodging Conference 2016With the turn of the season we once again find ourselves with a calendar full of exciting and highly anticipated hospitality and architectural design-focused conferences and events on our spring and summer docket.

Member of the AXIS/GFA Architecture + Design team will be hitting the road and attending the following events in the coming months; if you’re attending any of these industry events as well, be sure to reach out to us – we’d love to connect with you!

 

  • HD-EXPO – Las Vegas
  • May 4-6
  • Join AXIS Principals Cory Creath and Rory Carroll, as well as AXIS’ Athena Christodoulatos
  • www.hdexpo.com

 

  • City of Hope Fundraiser – San Francisco
  • May 18
  • Join AXIS Principal Architect Cory Creath
  • www.cityofhope.org

 

 

  • Pacific Coast Builders Conference (PCBC) – San Francisco
  • June 21-23
  • Join AXIS Principal Architect Cory Creath
  • www.pcbc.com

 

  • The Lodging Conference – Phoenix
  • September 26-29
  • Join AXIS Principals Cory Creath and Rory Carroll, as well as AXIS’ Athena Christodoulatos. Plus, don’t miss Cory’s participation on one of the Conference’s expert panels (topic to be announced shortly)
  • www.lodgingconference.com

 

NEW PROJECT ANNOUNCED!

AXIS/GFA Architecture + Design has been retained by Seaview Hotel Investors to design the new Healdsburg Suites Hotel in Healdsburg, California, gateway to the Sonoma County wine region. Be sure to visit AXIS’ Twitter and Facebook feeds for our first conceptual images in the coming weeks.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

The “Super Bowl Effect” On Hotel Development – Can A One-Time Event Drive Hotel Investment And Development?

 AXIS/GFA Architecture + Design, leaders in hotel and hospitality design and renovation, comments on "The Super Bowl Effect" on hotel investment and development.Super Bowl 50, co-hosted last month in AXIS’ backyard in San Francisco and Santa Clara, California, by many measures delivered a significant economic benefit to businesses of all stripes in the Bay Area. The extent of that benefit, however, is a matter of debate, with even the Super Bowl 50 Host Committee admitting they aren’t certain what the local economic impact was, suggesting the benefit could have been anywhere between $200 million and $700 million. Whatever the actual number, most of the analysis examining how those millions of dollars changed hands focused myopically on the brief 168 hours that made up Super Bowl Week. It’s easy to imagine how retail businesses could capitalize on such a brief and intense burst of spending, but for a company like AXIS/GFA Architecture + Design, whose hotel and hospitality architectural projects span years from conception to completion, could a 7-day event like the Super Bowl have an effect on our business? Could a one-time event actually have an impact on a market’s hotel development pipeline? READ THE FULL POST HERE.


February 2016

 

SNEAK PEAK: AXIS’ LATEST PROJECT, THE AXIOM HOTEL IN SAN FRANCISCO, LAUNCHING OFFICIALLY IN THE COMING WEEKS

AXIS/GFA Architecture + Design's latest hotel renovation project, Axiom Hotel, launches in 2016The official announcement is yet to be made, but as a subscriber to The AXIS Praxis we’re proud to announce exclusively to you that our latest project, the Axiom Hotel in San Francisco, will officially launch in the coming weeks.

AXIS/GFA Architecture + Design was retained by Host Hotels and Resorts to assist with the repositioning and renovation of the Powell Hotel – a property strategically located at the historic cable car turnaround where Powell Street meets Market Street in the heart of San Francisco’s booming Mid-Market Neighborhood. The result of the 24 month 75,000 square foot project is the recently opened Axiom Hotel, a stylish 155 room upscale boutique hotel. With a vision of marrying the historic elements of the original hotel with modern guest amenities, the project’s scope included a seismic upgrade to the 110-year-old structure, and a “gut” remodel of the guest rooms with all new guest bathrooms and walk-in showers. The lobby and mezzanine levels were also transformed with comfortable lounge areas and a new cafe/bar. The basement level now houses a fitness room, flexible meeting rooms, a full production kitchen, back of house support, and a future nightclub venue. The project will achieve LEED Silver designation for its overall energy efficiency. Interior design was provided by Stonehill & Taylor. The general contractor was Reno. Owner’s representation was by JLL.

Additional and official photography to follow shortly. For now, stay tuned to AXIS’ Twitter and Facebook feeds for the official announcement in the coming weeks!

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, ANNOUNCED AS A SPEAKER AT LODGING CONFERENCE 2016

Cory Creath, AXIS/GFA Architecture + Design Principal Architect and hotel renovation expert, to speak at Lodging Conference 2016For the third consecutive year, AXIS/GFA Architecture + Design Principal Architect Cory Creath will return as a panelist and subject matter expert at The Lodging Conference 2016, held once again this September at The Arizona Biltmore Hotel. The Conference, recognized as one of the largest hotel and hospitality industry events on the calendar, perennially sells out, drawing over 3,000 of the industry’s executives, leaders in design, investors, and owners.

In previous years Cory has provided expert insight on a variety of topics including hotel and hospitality renovation best practices, and the latest in hospitality design trends. The topic for Cory’s 2016 panel is yet to be released, but stay tuned to our Twitter and Facebook feeds for news as it develops.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

An Architect’s Perspective – The 3 Hospitality Development Opportunities Highlighted at ALIS 2016 – by Cory Creath

AXIS/GFA Architecture + Design, leaders in hotel and hospitality design and renovation, taking in The Americas Lodging Investment Summit keynote session "Where's the Peak?"In late January, members of the AXIS/GFA Architecture + Design team and I made our annual pilgrimage to The Americas Lodging Investment Summit (ALIS), this year held in Los Angeles.  The Summit, recognized as the largest hotel and hospitality investment conference in the world, draws many of the most notable and knowledgeable personalities in the hospitality investment industry, many of whom provide the insightful data and industry perspectives companies like AXIS find useful for plotting our strategies for the coming year.

In the lead-up to the Summit’s kick-off the informal hallway chitchat echoed the event’s official theme – “Where’s the Peak?”  Undoubtedly, attendees were approaching this year’s event with slightly more apprehension than seen in previous years – and who could blame them; the hospitality industry has been decidedly undecided whether the robust growth seen in recent years has reasons to continue, or whether the gloomy signals on the horizon are indicative of a coming change in the market.  For attendees hoping ALIS would settle the debate, the Summit’s key takeaway likely left them unsatisfied.  The overwhelming forecast?  Cautious growth, but continue to prepare for the market to soften…sometime.  When exactly, we’re not sure, and by how much, we can’t tell.

READ THE FULL POST HERE.


 October 2015

 

AXIS/GFA Architecture + Design A FEATURED SPONSOR AT THE LODGING CONFERENCE 2015

AXIS/GFA Architecture + Design hosts attendees of The Lodging Conference 2015, the year's largest collection of hotel design experts.Billed as one of the largest annual collections of hotel and lodging industry influencers, The Lodging Conference 2015 wrapped earlier this month with AXIS/GFA Architecture + Design once again featured as a notable sponsor.

This year, AXIS upped its engagement with the hotel and lodging industry executive attendees by hosting its own Welcome Reception, held on the evening immediately prior to the conference’s marquis Poolside Cocktail Party kick-off event. With canapes, cocktails, and conversation the focus of AXIS’ reception, AXIS’ Principal Architects Cory Creath and Rory Carroll and AXIS’ Office Manager Athena Christodoulatos hosted reception guests.

Thanks to everyone who joined us! Looking forward to seeing you all in 2016!

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, PRESENTS AT THE LODGING CONFERENCE 2015

AXIS/GFA Architecture + Design A FEATURED SPONSOR AT THE LODGING CONFERENCE 2015 Billed as one of the largest annual collections of hotel and lodging industry influencers, The Lodging Conference 2015 wrapped earlier this month with AXIS/GFA Architecture + Design once again featured as a notable sponsor. This year, AXIS upped its engagement with the hotel and lodging industry executive attendees by hosting its own Welcome Reception, held on the evening immediately prior to the conference's marquis Poolside Cocktail Party kick-off event. With canapes, cocktails, and conversation the focus of AXIS' reception, AXIS' Principal Architects Cory Creath and Rory Carroll and AXIS' Office Manager Athena Christodoulatos hosted reception guests. Thanks to everyone who joined us! Looking forward to seeing you all in 2016! CORY CREATH, AXIS PRINCIPAL ARCHITECT, PRESENTS AT THE LODGING CONFERENCE 2015 Speaking to a packed room on the first day of The Lodging Conference 2015, AXIS Principal Architect Cory Creath addressed attendees of the conference as an expert panelist for the second year in a row during this year's "Smart Design" panel. Addressing topics spanning economy through luxury segments, Cory's panel discussed the latest ecologically sustainable, lasting, and profitable designs in the hospitality industry. With AXIS/GFA Architecture + Design participating as a noted expert in the hospitality renovation space, Cory's input highlighted smart design possibilities through the reorganization and repurposing of existing spaces and facilities. Thanks to Jeffery Weinstein, HOTELS Magazine Editor-In-Chief for moderating the session. AXIS/GFA Architecture + Design PROUDLY UNVEILS THEIR LATEST HOTEL RENOVATION PROJECT - ALOFT SUNNYVALE Culminating a two-year renovation project for the hospitality real estate development firm Shashi Group, AXIS/GFA Architecture + Design announced this month the completion of their most recent hotel renovation project - Aloft Sunnyvale. The completed project represents the second hotel AXIS has designed and overseen for Shashi Group. Initially approached in late 2013, AXIS was charged with advising Shashi Group on a renovation of the 108 room wood frame Pacific Inn, originally built in 1968, and updated in 1986. The project goal was to update the look and feel of the property without spending more money on the renovation than necessary. For the guest spaces, rooms in the 1968 wing were enlarged, and modern guest bathrooms were added to each. In the 1986 wing, each room was updated with a completely redesigned bath featuring modern fixtures and tub-to-shower conversions. In both wings rooms were updated with hardwood flooring inspired by Silicon Valley's modern and simple style, as well as with new and energy efficient air conditioning units. In the hotel's public spaces a new bar to replace the aged and underutilized buffet compliments a new and inviting front desk. In response to the demands of Silicon Valley's active millennial visitors, a new fitness center was added to the first floor. On the exterior, anachronistic decorative beams, planters, and canopies were removed and replaced with sleek and modern architectural features consistent with the modern style now flowing throughout the interior. Dramatic exterior lighting was added to enhance the hotel's image in the community. Delivering Shashi's ambitious vision also required modifying the hotel's structure. In the lobby, the original one-story space was dramatically redesigned with the removal of a number of walls and the floor immediately above the entranceway. The result was a two-story lobby with floor-to-ceiling windows creating exposure and dramatic nighttime views into the hotel lobby bar. To bridge the outdoor and indoor spaces the lobby was extended to the updated rear courtyard, enhancing the lobby's ambiance, but also creating a more efficient guest check-in/out experience. The larger and more open lobby also created new space for previously impossible retail opportunities. For more on AXIS/GFA Architecture + Design's renovation of Shashi Group's Aloft Sunnyvale project, including images of the hotel renovation, visit http://axisonline.net/press-release/axis-architecture-design-unveils-latest-hotel-renovation-aloft-sunnyvale. AXIS/GFA Architecture + Design WINS ARCHITECTURE AT ZERO'S ZERO NET ENERGY DESIGN COMPETITION Selected ahead of 30 other submissions, The American Institute of Architecture, California Council, and PG&E announced this month AXIS/GFA Architecture + Design as the Professional Category Citation Award Winner at the fifth annual Architecture at Zero, Zero Net Energy Building Design Competition. AXIS was awarded the distinction for their design, "Alveo." Judged by a distinguished panel of architecture, engineering, and design experts, this year's competition challenged entrants with the design of a hypothetical mixed use and multi-family residential building at the University of California Mission Bay Campus. Paramount for each submission was the requirement that each proposed building be a Zero Net Energy building, producing at least as much clean or renewable energy as it uses over the course of a year when accounted for at site level. "Addressing the challenge of designing buildings with reduced energy requirements is something we've embraced at AXIS," states Cory Creath, Principal Architect at AXIS/GFA Architecture + Design. "From our hotel projects to our multi-family architectural designs, reducing energy use simply makes good business sense. That said, designing a building of this scale with zero net energy usage was a notable challenge," Creath continued. Creath credits AXIS' innovative and efficient use of space, its integration of progressive and responsive control technologies, and the use of the latest recycled and renewable building materials for their design's success. Leading AXIS' design was AXIS' Byung Kang, with Jiamin Liang lending significant support. For more on AXIS/GFA Architecture + Design's submission visit www.axisonline.net/press-release/axis-wins-architecture-at-zero-design-competition/. For more on Architecture at Zero and the Zero net Energy Building Competition visit www.architectureatzero.com.Speaking to a packed room on the first day of The Lodging Conference 2015, AXIS Principal Architect Cory Creath addressed attendees of the conference as an expert panelist for the second year in a row during this year’s “Smart Design” panel. Addressing topics spanning economy through luxury segments, Cory’s panel discussed the latest ecologically sustainable, lasting, and profitable designs in the hospitality industry. With AXIS/GFA Architecture + Design participating as a noted expert in the hospitality renovation space, Cory’s input highlighted smart design possibilities through the reorganization and repurposing of existing spaces and facilities. Thanks to Jeffery Weinstein, HOTELS Magazine Editor-In-Chief for moderating the session.

 

AXIS/GFA Architecture + Design PROUDLY UNVEILS THEIR LATEST HOTEL RENOVATION PROJECT – ALOFT SUNNYVALE

AXIS/GFA Architecture + Design's latest hotel renovation project for Shashi Group, Aloft Sunnyvale.Culminating a two-year renovation project for the hospitality real estate development firm Shashi Group, AXIS/GFA Architecture + Design announced this month the completion of their most recent hotel renovation project – Aloft Sunnyvale. The completed project represents the second hotel AXIS has designed and overseen for Shashi Group.

Initially approached in late 2013, AXIS was charged with advising Shashi Group on a renovation of the 108 room wood frame Pacific Inn, originally built in 1968, and updated in 1986. The project goal was to update the look and feel of the property without spending more money on the renovation than necessary.

For the guest spaces, rooms in the 1968 wing were enlarged, and modern guest bathrooms were added to each. In the 1986 wing, each room was updated with a completely redesigned bath featuring modern fixtures and tub-to-shower conversions. In both wings rooms were updated with hardwood flooring inspired by Silicon Valley’s modern and simple style, as well as with new and energy efficient air conditioning units.

AXIS/GFA Architecture + Design's latest hotel renovation project for Shashi Group, Aloft Sunnyvale.In the hotel’s public spaces a new bar to replace the aged and underutilized buffet compliments a new and inviting front desk. In response to the demands of Silicon Valley’s active millennial visitors, a new fitness center was added to the first floor. On the exterior, anachronistic decorative beams, planters, and canopies were removed and replaced with sleek and modern architectural features consistent with the modern style now flowing throughout the interior. Dramatic exterior lighting was added to enhance the hotel’s image in the community.

Delivering Shashi’s ambitious vision also required modifying the hotel’s structure. In the lobby, the original one-story space was dramatically redesigned with the removal of a number of walls and the floor immediately above the entranceway. The result was a two-story lobby with floor-to-ceiling windows creating exposure and dramatic nighttime views into the hotel lobby bar. To bridge the outdoor and indoor spaces the lobby was extended to the updated rear courtyard, enhancing the lobby’s ambiance, but also creating a more efficient guest check-in/out experience. The larger and more open lobby also created new space for previously impossible retail opportunities.

For more on AXIS/GFA Architecture + Design’s renovation of Shashi Group’s Aloft Sunnyvale project, including images of the hotel renovation, visit http://axisonline.net/press-release/axis-architecture-design-unveils-latest-hotel-renovation-aloft-sunnyvale.

 

AXIS/GFA Architecture + Design WINS ARCHITECTURE AT ZERO’S ZERO NET ENERGY DESIGN COMPETITION

AXIS/GFA Architecture + Design's submission for the Architecture At Zero's Zero Net Energy Design Competition.Selected ahead of 30 other submissions, The American Institute of Architecture, California Council, and PG&E announced this month AXIS/GFA Architecture + Design as the Professional Category Citation Award Winner at the fifth annual Architecture at Zero, Zero Net Energy Building Design Competition. AXIS was awarded the distinction for their design, “Alveo.”

Judged by a distinguished panel of architecture, engineering, and design experts, this year’s competition challenged entrants with the design of a hypothetical mixed use and multi-family residential building at the University of California Mission Bay Campus. Paramount for each submission was the requirement that each proposed building be a Zero Net Energy building, producing at least as much clean or renewable energy as it uses over the course of a year when accounted for at site level.

“Addressing the challenge of designing buildings with reduced energy requirements is something we’ve embraced at AXIS,” states Cory Creath, Principal Architect at AXIS/GFA Architecture + Design. “From our hotel projects to our multi-family architectural designs, reducing energy use simply makes good business sense. That said, designing a building of this scale with zero net energy usage was a notable challenge,” Creath continued. Creath credits AXIS’ innovative and efficient use of space, its integration of progressive and responsive control technologies, and the use of the latest recycled and renewable building materials for their design’s success. Leading AXIS’ design was AXIS’ Byung Kang, with Jiamin Liang lending significant support.

For more on AXIS/GFA Architecture + Design’s submission visit www.axisonline.net/press-release/axis-wins-architecture-at-zero-design-competition/. For more on Architecture at Zero and the Zero net Energy Building Competition visit www.architectureatzero.com.


September 2015

 

INTRODUCING THE AXIS PRAXIS

praxis (ˈpraksəs’) noun  1. Theory put into practice.  2. The application of expertise or skill.

With this inaugural edition, AXIS/GFA Architecture + Design is proud to announce the launch of our new monthly email newsletter, The AXIS Praxis.  Sharing the latest news from the AXIS team and office, as well as providing a regular source of interesting informational tidbits and commentary on the architectural and design industries, look forward to The AXIS Praxis landing in your inbox near the beginning of every month.  Missed an edition?  We’ll be archiving all of our The AXIS Praxis newsletters here on our website every month.

 

AXIS LAUNCHES ITS NEW WEBSITE AND SOCIAL MEDIA FEEDS

AXIS/GFA Architecture + Design launches its new websiteWith a fresh new focus featuring the iconic imagery of our architectural design, the team at AXIS/GFA Architecture + Design is extremely proud to announce the launch of our new website, now live at www.axisonline.net. Nearly half a year in development, the new site’s image-centric aesthetic and simple functionality makes our web presence more representative of the character of the architecture AXIS/GFA Architecture + Design has come to be renown for, and lets many of our award winning designs speak for themselves.

The site’s launch included the roll-out of a handful of entirely new channels for AXIS/GFA Architecture + Design too, including our On The AXIS Blog, our new Twitter feed, and the relaunching or our Facebook page.  With our new On The AXIS Blog, we’ll be posting interesting, internally reflective, and continually updated content highlighting the latest goings-on from the AXIS team and the architectural industry at large.

Be sure to visit our new site, follow our Twitter and Facebook feeds, and read our latest updates from our On The AXIS Blog today!

 

RORY CARROLL, LEED AP, JOINS AXIS’ TEAM OF PRINCIPAL PARTNERS

Rory Carroll Joins AXIS Architecture's Team of PrincipalsAXIS/GFA Architecture + Design is pleased to announce long-time team member and design practitioner Rory Carroll as the newest partner of the noted hospitality and multi-family architectural firm. Rory now joins Principal Architects Cory Creath and Shawn Alexander as firm partners.

“From the start of his tenure with us both Shawn and I have valued his contributions to the firm,” states Cory Creath, echoing fellow Principal Architect Shawn Alexander on Rory’s value. “Not only is he technically adept, but as both our clients and our team can attest, he’s simply a great personality to add to any project mix.”

Rory Carroll’s growth as a young practitioner in the architecture profession mirrors closely the growth of AXIS as a firm that specializes in hospitality and multi-family residential design. He joined AXIS fresh out of UC Berkeley and quickly showed himself to be a solid contributor on his projects. His intellect makes him a problem solver who is capable of understanding what a given situation calls for and expeditiously finding appropriate solutions. His calm personality puts clients at ease when they realize that Rory has their needs in mind at all times. As a result, he has earned AXIS’ clients’ trust and respect, and is in high demand. Founding Principals Shawn Alexander and Cory Creath value the contributions that Rory has made to AXIS, are most excited to have him join the ranks of ownership, and look forward to many years of fruitful collaboration.

Visit AXIS’ website’s Press Releases area for more information.

Congratulations Rory!

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, INVITED TO SPEAK AT THE 2015 LODGING CONFERENCE

Marking his second annual appearance as an invited speaker at what is recognized as one of the hospitality industry’s largest and most important industry events, AXIS Principal Architect Cory Creath will speak at The Lodging Conference 2015, held October 6-8 at Phoenix’s Arizona Biltmore Resort.  Previously a panelist speaking on the issues of generational design and the effect of different age segments on hotel design, Cory’s 2015 session is titled “Smart Design”, and examines how design can influence sustainable, long-term growth and profitability for hotels and resorts.  Keep an eye on our blog and Twitter and Facebook feeds for the latest.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

“Everything is amazing!” and other challenges in hotel development – Thoughts on NYU Hospitality 2015 – by Cory Creath

AXIS/GFA Architecture + Design at NYU HospitalityEarlier in June I had the pleasure of representing AXIS/GFA Architecture + Design at the 2015 NYU International Hospitality Investment Conference. Now in its 37th year, the conference brings together some of the hospitality industry’s leading hotel, resort, and mixed use developers, investors, and financing leaders. As one of North America’s most prolific hotel architectural firms, the conference ranks high on the list of events AXIS looks forward to attending every year.

This year, a unanimous theme ran through all of the panels and sessions: “Everything is amazing!” Really, it didn’t matter what segment of the industry you were dealing in, or with whom you were chatting in the hallways and receptions between events – the sentiment was the same: “Business in the coming months and years is going to be amazing!” Property owners were giddy with the opportunities the promised influx of foreign investment was hoped to bring, while investors were smiling with the forecast of continuing-to-rise property values and evermore-relaxed lending criteria as banks gained more confidence in the wake of 2009.

READ THE FULL POST HERE.

Examining the Economics of Residence Hotel Development – June 29, 2015, by Cory Creath

Quail Lodge Executive Villa interior, a hospitality architectural project by AXIS/GFA Architecture + DesignEarlier this summer AXIS’ Twitter feed included a tweet linking to an article in Forbes Magazine pondering the boom in “residence hotel” development. Residence hotels – which blur the line between condominiums and hotels to the point where by all appearances residents are effectively living in a hotel – take many forms: from residential buildings simply providing amenities, staffs, and services indistinguishable from those found in today’s luxury hotels, to mixed-use buildings where residential units are peppered throughout an actual hotel. As you’d expect, hotel-styled living doesn’t come cheap, with the majority of hotel residences available only in the luxury residential segment, fetching multiple millions of dollars each, and in most cases, aligned only with the industry’s most posh luxury hotel brands.

READ THE FULL POST HERE.