April 2016

SNEAK PEAK: AXIS’ LATEST HOTEL RENOVATION PROJECT, THE HYATT REGENCY SAN FRANCISCO AT EMBARCADERO, OFFICIALLY LAUNCHING THIS SPRING

AXISPraxis_March2016_HyattRegencySanFrancisco_300316Although the formal announcement is expected later in April, as an AXIS Praxis subscriber we’re proud to announce to you first that our latest hotel renovation project, the Hyatt Regency San Francisco at Embarcadero, will officially launch in the coming weeks.

Completed in coordination with designers Looney and Associates, the renovation of the hotel’s lobby, reception area, and atrium delivered new and immersive public lounging spaces, and created new food and beverage retail opportunities in previously empty and underutilized reception spaces.

Additional and official photography to follow shortly. For now, stay tuned to AXIS’ Twitter and Facebook feeds for the official announcement in the coming weeks!

AXIS IS HITTING THE ROAD! UPCOMING EVENTS AND CONFERENCES IN OUR CALENDAR

Cory Creath, AXIS/GFA Architecture + Design Principal Architect and hotel renovation expert, to speak at Lodging Conference 2016With the turn of the season we once again find ourselves with a calendar full of exciting and highly anticipated hospitality and architectural design-focused conferences and events on our spring and summer docket.

Member of the AXIS/GFA Architecture + Design team will be hitting the road and attending the following events in the coming months; if you’re attending any of these industry events as well, be sure to reach out to us – we’d love to connect with you!

 

  • HD-EXPO – Las Vegas
  • May 4-6
  • Join AXIS Principals Cory Creath and Rory Carroll, as well as AXIS’ Athena Christodoulatos
  • www.hdexpo.com

 

  • City of Hope Fundraiser – San Francisco
  • May 18
  • Join AXIS Principal Architect Cory Creath
  • www.cityofhope.org

 

 

  • Pacific Coast Builders Conference (PCBC) – San Francisco
  • June 21-23
  • Join AXIS Principal Architect Cory Creath
  • www.pcbc.com

 

  • The Lodging Conference – Phoenix
  • September 26-29
  • Join AXIS Principals Cory Creath and Rory Carroll, as well as AXIS’ Athena Christodoulatos. Plus, don’t miss Cory’s participation on one of the Conference’s expert panels (topic to be announced shortly)
  • www.lodgingconference.com

 

NEW PROJECT ANNOUNCED!

AXIS/GFA Architecture + Design has been retained by Seaview Hotel Investors to design the new Healdsburg Suites Hotel in Healdsburg, California, gateway to the Sonoma County wine region. Be sure to visit AXIS’ Twitter and Facebook feeds for our first conceptual images in the coming weeks.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

The “Super Bowl Effect” On Hotel Development – Can A One-Time Event Drive Hotel Investment And Development?

 AXIS/GFA Architecture + Design, leaders in hotel and hospitality design and renovation, comments on "The Super Bowl Effect" on hotel investment and development.Super Bowl 50, co-hosted last month in AXIS’ backyard in San Francisco and Santa Clara, California, by many measures delivered a significant economic benefit to businesses of all stripes in the Bay Area. The extent of that benefit, however, is a matter of debate, with even the Super Bowl 50 Host Committee admitting they aren’t certain what the local economic impact was, suggesting the benefit could have been anywhere between $200 million and $700 million. Whatever the actual number, most of the analysis examining how those millions of dollars changed hands focused myopically on the brief 168 hours that made up Super Bowl Week. It’s easy to imagine how retail businesses could capitalize on such a brief and intense burst of spending, but for a company like AXIS/GFA Architecture + Design, whose hotel and hospitality architectural projects span years from conception to completion, could a 7-day event like the Super Bowl have an effect on our business? Could a one-time event actually have an impact on a market’s hotel development pipeline? READ THE FULL POST HERE.


February 2016

 

SNEAK PEAK: AXIS’ LATEST PROJECT, THE AXIOM HOTEL IN SAN FRANCISCO, LAUNCHING OFFICIALLY IN THE COMING WEEKS

AXIS/GFA Architecture + Design's latest hotel renovation project, Axiom Hotel, launches in 2016The official announcement is yet to be made, but as a subscriber to The AXIS Praxis we’re proud to announce exclusively to you that our latest project, the Axiom Hotel in San Francisco, will officially launch in the coming weeks.

AXIS/GFA Architecture + Design was retained by Host Hotels and Resorts to assist with the repositioning and renovation of the Powell Hotel – a property strategically located at the historic cable car turnaround where Powell Street meets Market Street in the heart of San Francisco’s booming Mid-Market Neighborhood. The result of the 24 month 75,000 square foot project is the recently opened Axiom Hotel, a stylish 155 room upscale boutique hotel. With a vision of marrying the historic elements of the original hotel with modern guest amenities, the project’s scope included a seismic upgrade to the 110-year-old structure, and a “gut” remodel of the guest rooms with all new guest bathrooms and walk-in showers. The lobby and mezzanine levels were also transformed with comfortable lounge areas and a new cafe/bar. The basement level now houses a fitness room, flexible meeting rooms, a full production kitchen, back of house support, and a future nightclub venue. The project will achieve LEED Silver designation for its overall energy efficiency. Interior design was provided by Stonehill & Taylor. The general contractor was Reno. Owner’s representation was by JLL.

Additional and official photography to follow shortly. For now, stay tuned to AXIS’ Twitter and Facebook feeds for the official announcement in the coming weeks!

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, ANNOUNCED AS A SPEAKER AT LODGING CONFERENCE 2016

Cory Creath, AXIS/GFA Architecture + Design Principal Architect and hotel renovation expert, to speak at Lodging Conference 2016For the third consecutive year, AXIS/GFA Architecture + Design Principal Architect Cory Creath will return as a panelist and subject matter expert at The Lodging Conference 2016, held once again this September at The Arizona Biltmore Hotel. The Conference, recognized as one of the largest hotel and hospitality industry events on the calendar, perennially sells out, drawing over 3,000 of the industry’s executives, leaders in design, investors, and owners.

In previous years Cory has provided expert insight on a variety of topics including hotel and hospitality renovation best practices, and the latest in hospitality design trends. The topic for Cory’s 2016 panel is yet to be released, but stay tuned to our Twitter and Facebook feeds for news as it develops.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

An Architect’s Perspective – The 3 Hospitality Development Opportunities Highlighted at ALIS 2016 – by Cory Creath

AXIS/GFA Architecture + Design, leaders in hotel and hospitality design and renovation, taking in The Americas Lodging Investment Summit keynote session "Where's the Peak?"In late January, members of the AXIS/GFA Architecture + Design team and I made our annual pilgrimage to The Americas Lodging Investment Summit (ALIS), this year held in Los Angeles.  The Summit, recognized as the largest hotel and hospitality investment conference in the world, draws many of the most notable and knowledgeable personalities in the hospitality investment industry, many of whom provide the insightful data and industry perspectives companies like AXIS find useful for plotting our strategies for the coming year.

In the lead-up to the Summit’s kick-off the informal hallway chitchat echoed the event’s official theme – “Where’s the Peak?”  Undoubtedly, attendees were approaching this year’s event with slightly more apprehension than seen in previous years – and who could blame them; the hospitality industry has been decidedly undecided whether the robust growth seen in recent years has reasons to continue, or whether the gloomy signals on the horizon are indicative of a coming change in the market.  For attendees hoping ALIS would settle the debate, the Summit’s key takeaway likely left them unsatisfied.  The overwhelming forecast?  Cautious growth, but continue to prepare for the market to soften…sometime.  When exactly, we’re not sure, and by how much, we can’t tell.

READ THE FULL POST HERE.


 October 2015

 

AXIS/GFA Architecture + Design A FEATURED SPONSOR AT THE LODGING CONFERENCE 2015

AXIS/GFA Architecture + Design hosts attendees of The Lodging Conference 2015, the year's largest collection of hotel design experts.Billed as one of the largest annual collections of hotel and lodging industry influencers, The Lodging Conference 2015 wrapped earlier this month with AXIS/GFA Architecture + Design once again featured as a notable sponsor.

This year, AXIS upped its engagement with the hotel and lodging industry executive attendees by hosting its own Welcome Reception, held on the evening immediately prior to the conference’s marquis Poolside Cocktail Party kick-off event. With canapes, cocktails, and conversation the focus of AXIS’ reception, AXIS’ Principal Architects Cory Creath and Rory Carroll and AXIS’ Office Manager Athena Christodoulatos hosted reception guests.

Thanks to everyone who joined us! Looking forward to seeing you all in 2016!

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, PRESENTS AT THE LODGING CONFERENCE 2015

AXIS/GFA Architecture + Design A FEATURED SPONSOR AT THE LODGING CONFERENCE 2015 Billed as one of the largest annual collections of hotel and lodging industry influencers, The Lodging Conference 2015 wrapped earlier this month with AXIS/GFA Architecture + Design once again featured as a notable sponsor. This year, AXIS upped its engagement with the hotel and lodging industry executive attendees by hosting its own Welcome Reception, held on the evening immediately prior to the conference's marquis Poolside Cocktail Party kick-off event. With canapes, cocktails, and conversation the focus of AXIS' reception, AXIS' Principal Architects Cory Creath and Rory Carroll and AXIS' Office Manager Athena Christodoulatos hosted reception guests. Thanks to everyone who joined us! Looking forward to seeing you all in 2016! CORY CREATH, AXIS PRINCIPAL ARCHITECT, PRESENTS AT THE LODGING CONFERENCE 2015 Speaking to a packed room on the first day of The Lodging Conference 2015, AXIS Principal Architect Cory Creath addressed attendees of the conference as an expert panelist for the second year in a row during this year's "Smart Design" panel. Addressing topics spanning economy through luxury segments, Cory's panel discussed the latest ecologically sustainable, lasting, and profitable designs in the hospitality industry. With AXIS/GFA Architecture + Design participating as a noted expert in the hospitality renovation space, Cory's input highlighted smart design possibilities through the reorganization and repurposing of existing spaces and facilities. Thanks to Jeffery Weinstein, HOTELS Magazine Editor-In-Chief for moderating the session. AXIS/GFA Architecture + Design PROUDLY UNVEILS THEIR LATEST HOTEL RENOVATION PROJECT - ALOFT SUNNYVALE Culminating a two-year renovation project for the hospitality real estate development firm Shashi Group, AXIS/GFA Architecture + Design announced this month the completion of their most recent hotel renovation project - Aloft Sunnyvale. The completed project represents the second hotel AXIS has designed and overseen for Shashi Group. Initially approached in late 2013, AXIS was charged with advising Shashi Group on a renovation of the 108 room wood frame Pacific Inn, originally built in 1968, and updated in 1986. The project goal was to update the look and feel of the property without spending more money on the renovation than necessary. For the guest spaces, rooms in the 1968 wing were enlarged, and modern guest bathrooms were added to each. In the 1986 wing, each room was updated with a completely redesigned bath featuring modern fixtures and tub-to-shower conversions. In both wings rooms were updated with hardwood flooring inspired by Silicon Valley's modern and simple style, as well as with new and energy efficient air conditioning units. In the hotel's public spaces a new bar to replace the aged and underutilized buffet compliments a new and inviting front desk. In response to the demands of Silicon Valley's active millennial visitors, a new fitness center was added to the first floor. On the exterior, anachronistic decorative beams, planters, and canopies were removed and replaced with sleek and modern architectural features consistent with the modern style now flowing throughout the interior. Dramatic exterior lighting was added to enhance the hotel's image in the community. Delivering Shashi's ambitious vision also required modifying the hotel's structure. In the lobby, the original one-story space was dramatically redesigned with the removal of a number of walls and the floor immediately above the entranceway. The result was a two-story lobby with floor-to-ceiling windows creating exposure and dramatic nighttime views into the hotel lobby bar. To bridge the outdoor and indoor spaces the lobby was extended to the updated rear courtyard, enhancing the lobby's ambiance, but also creating a more efficient guest check-in/out experience. The larger and more open lobby also created new space for previously impossible retail opportunities. For more on AXIS/GFA Architecture + Design's renovation of Shashi Group's Aloft Sunnyvale project, including images of the hotel renovation, visit http://axisonline.net/press-release/axis-architecture-design-unveils-latest-hotel-renovation-aloft-sunnyvale. AXIS/GFA Architecture + Design WINS ARCHITECTURE AT ZERO'S ZERO NET ENERGY DESIGN COMPETITION Selected ahead of 30 other submissions, The American Institute of Architecture, California Council, and PG&E announced this month AXIS/GFA Architecture + Design as the Professional Category Citation Award Winner at the fifth annual Architecture at Zero, Zero Net Energy Building Design Competition. AXIS was awarded the distinction for their design, "Alveo." Judged by a distinguished panel of architecture, engineering, and design experts, this year's competition challenged entrants with the design of a hypothetical mixed use and multi-family residential building at the University of California Mission Bay Campus. Paramount for each submission was the requirement that each proposed building be a Zero Net Energy building, producing at least as much clean or renewable energy as it uses over the course of a year when accounted for at site level. "Addressing the challenge of designing buildings with reduced energy requirements is something we've embraced at AXIS," states Cory Creath, Principal Architect at AXIS/GFA Architecture + Design. "From our hotel projects to our multi-family architectural designs, reducing energy use simply makes good business sense. That said, designing a building of this scale with zero net energy usage was a notable challenge," Creath continued. Creath credits AXIS' innovative and efficient use of space, its integration of progressive and responsive control technologies, and the use of the latest recycled and renewable building materials for their design's success. Leading AXIS' design was AXIS' Byung Kang, with Jiamin Liang lending significant support. For more on AXIS/GFA Architecture + Design's submission visit www.axisonline.net/press-release/axis-wins-architecture-at-zero-design-competition/. For more on Architecture at Zero and the Zero net Energy Building Competition visit www.architectureatzero.com.Speaking to a packed room on the first day of The Lodging Conference 2015, AXIS Principal Architect Cory Creath addressed attendees of the conference as an expert panelist for the second year in a row during this year’s “Smart Design” panel. Addressing topics spanning economy through luxury segments, Cory’s panel discussed the latest ecologically sustainable, lasting, and profitable designs in the hospitality industry. With AXIS/GFA Architecture + Design participating as a noted expert in the hospitality renovation space, Cory’s input highlighted smart design possibilities through the reorganization and repurposing of existing spaces and facilities. Thanks to Jeffery Weinstein, HOTELS Magazine Editor-In-Chief for moderating the session.

 

AXIS/GFA Architecture + Design PROUDLY UNVEILS THEIR LATEST HOTEL RENOVATION PROJECT – ALOFT SUNNYVALE

AXIS/GFA Architecture + Design's latest hotel renovation project for Shashi Group, Aloft Sunnyvale.Culminating a two-year renovation project for the hospitality real estate development firm Shashi Group, AXIS/GFA Architecture + Design announced this month the completion of their most recent hotel renovation project – Aloft Sunnyvale. The completed project represents the second hotel AXIS has designed and overseen for Shashi Group.

Initially approached in late 2013, AXIS was charged with advising Shashi Group on a renovation of the 108 room wood frame Pacific Inn, originally built in 1968, and updated in 1986. The project goal was to update the look and feel of the property without spending more money on the renovation than necessary.

For the guest spaces, rooms in the 1968 wing were enlarged, and modern guest bathrooms were added to each. In the 1986 wing, each room was updated with a completely redesigned bath featuring modern fixtures and tub-to-shower conversions. In both wings rooms were updated with hardwood flooring inspired by Silicon Valley’s modern and simple style, as well as with new and energy efficient air conditioning units.

AXIS/GFA Architecture + Design's latest hotel renovation project for Shashi Group, Aloft Sunnyvale.In the hotel’s public spaces a new bar to replace the aged and underutilized buffet compliments a new and inviting front desk. In response to the demands of Silicon Valley’s active millennial visitors, a new fitness center was added to the first floor. On the exterior, anachronistic decorative beams, planters, and canopies were removed and replaced with sleek and modern architectural features consistent with the modern style now flowing throughout the interior. Dramatic exterior lighting was added to enhance the hotel’s image in the community.

Delivering Shashi’s ambitious vision also required modifying the hotel’s structure. In the lobby, the original one-story space was dramatically redesigned with the removal of a number of walls and the floor immediately above the entranceway. The result was a two-story lobby with floor-to-ceiling windows creating exposure and dramatic nighttime views into the hotel lobby bar. To bridge the outdoor and indoor spaces the lobby was extended to the updated rear courtyard, enhancing the lobby’s ambiance, but also creating a more efficient guest check-in/out experience. The larger and more open lobby also created new space for previously impossible retail opportunities.

For more on AXIS/GFA Architecture + Design’s renovation of Shashi Group’s Aloft Sunnyvale project, including images of the hotel renovation, visit http://axisonline.net/press-release/axis-architecture-design-unveils-latest-hotel-renovation-aloft-sunnyvale.

 

AXIS/GFA Architecture + Design WINS ARCHITECTURE AT ZERO’S ZERO NET ENERGY DESIGN COMPETITION

AXIS/GFA Architecture + Design's submission for the Architecture At Zero's Zero Net Energy Design Competition.Selected ahead of 30 other submissions, The American Institute of Architecture, California Council, and PG&E announced this month AXIS/GFA Architecture + Design as the Professional Category Citation Award Winner at the fifth annual Architecture at Zero, Zero Net Energy Building Design Competition. AXIS was awarded the distinction for their design, “Alveo.”

Judged by a distinguished panel of architecture, engineering, and design experts, this year’s competition challenged entrants with the design of a hypothetical mixed use and multi-family residential building at the University of California Mission Bay Campus. Paramount for each submission was the requirement that each proposed building be a Zero Net Energy building, producing at least as much clean or renewable energy as it uses over the course of a year when accounted for at site level.

“Addressing the challenge of designing buildings with reduced energy requirements is something we’ve embraced at AXIS,” states Cory Creath, Principal Architect at AXIS/GFA Architecture + Design. “From our hotel projects to our multi-family architectural designs, reducing energy use simply makes good business sense. That said, designing a building of this scale with zero net energy usage was a notable challenge,” Creath continued. Creath credits AXIS’ innovative and efficient use of space, its integration of progressive and responsive control technologies, and the use of the latest recycled and renewable building materials for their design’s success. Leading AXIS’ design was AXIS’ Byung Kang, with Jiamin Liang lending significant support.

For more on AXIS/GFA Architecture + Design’s submission visit www.axisonline.net/press-release/axis-wins-architecture-at-zero-design-competition/. For more on Architecture at Zero and the Zero net Energy Building Competition visit www.architectureatzero.com.


September 2015

 

INTRODUCING THE AXIS PRAXIS

praxis (ˈpraksəs’) noun  1. Theory put into practice.  2. The application of expertise or skill.

With this inaugural edition, AXIS/GFA Architecture + Design is proud to announce the launch of our new monthly email newsletter, The AXIS Praxis.  Sharing the latest news from the AXIS team and office, as well as providing a regular source of interesting informational tidbits and commentary on the architectural and design industries, look forward to The AXIS Praxis landing in your inbox near the beginning of every month.  Missed an edition?  We’ll be archiving all of our The AXIS Praxis newsletters here on our website every month.

 

AXIS LAUNCHES ITS NEW WEBSITE AND SOCIAL MEDIA FEEDS

AXIS/GFA Architecture + Design launches its new websiteWith a fresh new focus featuring the iconic imagery of our architectural design, the team at AXIS/GFA Architecture + Design is extremely proud to announce the launch of our new website, now live at www.axisonline.net. Nearly half a year in development, the new site’s image-centric aesthetic and simple functionality makes our web presence more representative of the character of the architecture AXIS/GFA Architecture + Design has come to be renown for, and lets many of our award winning designs speak for themselves.

The site’s launch included the roll-out of a handful of entirely new channels for AXIS/GFA Architecture + Design too, including our On The AXIS Blog, our new Twitter feed, and the relaunching or our Facebook page.  With our new On The AXIS Blog, we’ll be posting interesting, internally reflective, and continually updated content highlighting the latest goings-on from the AXIS team and the architectural industry at large.

Be sure to visit our new site, follow our Twitter and Facebook feeds, and read our latest updates from our On The AXIS Blog today!

 

RORY CARROLL, LEED AP, JOINS AXIS’ TEAM OF PRINCIPAL PARTNERS

Rory Carroll Joins AXIS Architecture's Team of PrincipalsAXIS/GFA Architecture + Design is pleased to announce long-time team member and design practitioner Rory Carroll as the newest partner of the noted hospitality and multi-family architectural firm. Rory now joins Principal Architects Cory Creath and Shawn Alexander as firm partners.

“From the start of his tenure with us both Shawn and I have valued his contributions to the firm,” states Cory Creath, echoing fellow Principal Architect Shawn Alexander on Rory’s value. “Not only is he technically adept, but as both our clients and our team can attest, he’s simply a great personality to add to any project mix.”

Rory Carroll’s growth as a young practitioner in the architecture profession mirrors closely the growth of AXIS as a firm that specializes in hospitality and multi-family residential design. He joined AXIS fresh out of UC Berkeley and quickly showed himself to be a solid contributor on his projects. His intellect makes him a problem solver who is capable of understanding what a given situation calls for and expeditiously finding appropriate solutions. His calm personality puts clients at ease when they realize that Rory has their needs in mind at all times. As a result, he has earned AXIS’ clients’ trust and respect, and is in high demand. Founding Principals Shawn Alexander and Cory Creath value the contributions that Rory has made to AXIS, are most excited to have him join the ranks of ownership, and look forward to many years of fruitful collaboration.

Visit AXIS’ website’s Press Releases area for more information.

Congratulations Rory!

 

CORY CREATH, AXIS PRINCIPAL ARCHITECT, INVITED TO SPEAK AT THE 2015 LODGING CONFERENCE

Marking his second annual appearance as an invited speaker at what is recognized as one of the hospitality industry’s largest and most important industry events, AXIS Principal Architect Cory Creath will speak at The Lodging Conference 2015, held October 6-8 at Phoenix’s Arizona Biltmore Resort.  Previously a panelist speaking on the issues of generational design and the effect of different age segments on hotel design, Cory’s 2015 session is titled “Smart Design”, and examines how design can influence sustainable, long-term growth and profitability for hotels and resorts.  Keep an eye on our blog and Twitter and Facebook feeds for the latest.

 

ON THE AXIS BLOG REVIEW

Featuring a summary of the latest additions to our On The AXIS Blog.  Be sure to visit regularly for the latest industry insights and news from the AXIS team.

“Everything is amazing!” and other challenges in hotel development – Thoughts on NYU Hospitality 2015 – by Cory Creath

AXIS/GFA Architecture + Design at NYU HospitalityEarlier in June I had the pleasure of representing AXIS/GFA Architecture + Design at the 2015 NYU International Hospitality Investment Conference. Now in its 37th year, the conference brings together some of the hospitality industry’s leading hotel, resort, and mixed use developers, investors, and financing leaders. As one of North America’s most prolific hotel architectural firms, the conference ranks high on the list of events AXIS looks forward to attending every year.

This year, a unanimous theme ran through all of the panels and sessions: “Everything is amazing!” Really, it didn’t matter what segment of the industry you were dealing in, or with whom you were chatting in the hallways and receptions between events – the sentiment was the same: “Business in the coming months and years is going to be amazing!” Property owners were giddy with the opportunities the promised influx of foreign investment was hoped to bring, while investors were smiling with the forecast of continuing-to-rise property values and evermore-relaxed lending criteria as banks gained more confidence in the wake of 2009.

READ THE FULL POST HERE.

Examining the Economics of Residence Hotel Development – June 29, 2015, by Cory Creath

Quail Lodge Executive Villa interior, a hospitality architectural project by AXIS/GFA Architecture + DesignEarlier this summer AXIS’ Twitter feed included a tweet linking to an article in Forbes Magazine pondering the boom in “residence hotel” development. Residence hotels – which blur the line between condominiums and hotels to the point where by all appearances residents are effectively living in a hotel – take many forms: from residential buildings simply providing amenities, staffs, and services indistinguishable from those found in today’s luxury hotels, to mixed-use buildings where residential units are peppered throughout an actual hotel. As you’d expect, hotel-styled living doesn’t come cheap, with the majority of hotel residences available only in the luxury residential segment, fetching multiple millions of dollars each, and in most cases, aligned only with the industry’s most posh luxury hotel brands.

READ THE FULL POST HERE.